greymatter for D365

Full Life Cycle Constituent Relationship Management (CRM) Solution

Are you lacking personalized, applicable information from your students/prospects? Believe in recruitment as much as retention?

If you’re checking YES, you need greymatter CRM for Microsoft Dynamics 365 — a full life cycle, constituent relationship management solution for higher education

What is greymatter for Higher Education?

greymatter brings the right team of advisors, outside-the-box innovators and top-notch programmers to successfully deliver a winning student relationship strategy and solution to best fit your institution. By targeting the following five areas: Recruit, Admit, Retain, Advance and Promote, greymatter provides a true 360-degree view of a student’s life cycle.

Frequency Foundry has been very responsive to our unique needs and has an excellent understanding of the post-secondary education sector. We continue to work with Frequency on expanding our student support center technologies and processes. I would not hesitate to recommend other higher education institutions to work with Frequency Foundry.

Full Life Cycle Constituent Relationship Management

CRM is a pervasive, disruptive, transformative and positive culmination of an institutional vision, strategy, processes and technology that come together to enhance the student experience.

greymatter allows institutions to track, measure and manage interactions from first contact as a prospect, through to alumni fostering recruitment, enabling retention, and creating engagement across all constituents.

Feature List

Contact and account management
Lead capture and qualification
Mass email/mail campaign creation and tracking
Event creation, payments and registrations
Customizable student web portal
Optional Telax hosted Cloud contact centre
Integrated with Microsoft Outlook/Office 365 and SharePoint
Integrated with Student Information Systems and Ellucian Banner
Knowledge base authoring and management

Guided services processes
Dialog wizards
Queue management and skills based routing
Workflow and business process automation
Integrated with government application portals
Integrated with social media platforms such as Facebook, Twitter and LinkedIn
Role-based security for reports and CRM entities
Customizable dashboards with embedded visualizations

COMMUNICATION

Struggling to craft email templates? Don’t know if your emails are being opened and which links are being clicked? We have a solution. We offer full ClickDimensions integration with greymatter. ClickDimensions contains a user-friendly email template designer, gives open and click rates, and even provides a heat map of your email engagement. In addition, you can create segregated marketing lists for email campaigns that are specifically targeted to the right audience to spark more interest and increase response rate.

greymatter student relationship management

AGENTS

No longer will spreadsheets, mismanaged contact systems and shadow databases be of worry. greymatter seamlessly spurs recruitment teams to capture, engage, market and successfully convert prospects. greymatter gives you accurate insight into your recruitment efforts to help generate and qualify student leads.

greymatter is integrated with government application portals, student information systems, banner system, and Office 365 to ensure the recruitment process captures every detail needed to increase conversion rates. Not only can you input prospective student information into the CRM, but also the agent’s or ambassador’s details. This provides your institute with a comprehensive understanding of the recruiter’s interaction with his or her prospect; you can then build on those touch points by following up with targeted communication efforts.

RETENTION

Use greymatter for Microsoft Dynamics 365 as your full, student life cycle solution that gives you essential tools to engage your target populations, understand service breakdowns and re-define business processes that upsurge retention.

greymatter tracks all student interactions, from prospect to alumni. It creates a conversion record of metrics each time the contact type changes (lead, prospect, applicant, registrant, student and alumni) and automates communication accordingly. greymatter also provides a personalized student web portal for service request submission, tracking and editing. Students can book appointments with institutional personnel through this portal, giving them immediate access to human resources.

What greymatter can do for you

Recruitment

greymatter helps recruitment teams to capture, engage, market and successfully convert prospects while giving you accurate insight into your recruitment efforts.

Admissions

greymatter assists your admissions department with lead qualification and integration with SIS systems which ensures one single version of truth for student data.

Enrollment

greymatter provides a personalized student web portal for enrolment services. Students can book appointments with academic advisors through this portal.

Retention

greymatter is a full, student life cycle solution that gives you essential tools to engage your target populations, understand service breakdowns and re-define business processes that upsurge retention.

Graduation

greymatter increases a student's chances of success by tracking engagement and building strong, long-lasting relationships between students and faculty from the very beinning of a student's journey.

Alumni

greymatter’s outbound dialer function assists your development office so it can focus on connecting with donors and alumni rather than dialing the right number, tracking and reporting.

See it in Action Today!

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