greymatter Case Studies

Thompson Rivers University Transforms the Business of Higher Education with Frequency Foundry’s Flagship Product, greymatter

Overview As workforces are experiencing consequential changes during COVID-19, the demand for higher education continues to rise significantly. Where this demand has increased, so has competition for the same pool of prospective students. To lead the competition in student recruitment, admittance, retention, advancement, and promotions, Thompson Rivers University (TRU) identified an opportunity to partner with Frequency Foundry and implement the award-winning full lifecycle Constituent Relationship…

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Langara College greymatter Implementation Project

Overview With the aim of competing for a larger market share of international students, Langara College turned to Frequency Foundry (“Foundry”) and greymatter to enhance their international education (IE) team’s efforts in attracting, recruiting, admitting, and retaining students from around the globe. Since its implementation in 2016, greymatter has served as Langara’s Customer Relationship Management…

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