greymatter Case Studies

Cambrian College, an arts and technology-focused post-secondary research college located in northern Ontario, Canada, supports more than 11,000 students with over 4,100 enrolled in a full-time program and 7,000 in part-time programs, with three main campus locations within northern Ontario, found in Sudbury, Espanola, and Little Current/Manitoulin Island. In 2018, Cambrian College sought to implement a solution that improve recruitment and admission results when attracting international and domestic students.

Athabasca University (AU), located 145 kilometres north of Edmonton, Alberta, Canada, has a long history of educational innovation, including 50 years’ specialization in distance and distribution learning as well as the introduction of the world’s first online MBA program in 1994.  Founded in 1970, AU has since grown to over 1200 faculty and staff, currently serve over 40,000 students, and is one of only four comprehensive academic and research universities serving the 4.3 million residents within the province of Alberta.

As workforces are experiencing consequential changes during COVID-19, the demand for higher education continues to rise significantly. Where this demand has increased, so has competition for the same pool of prospective students. To lead the competition in student recruitment, admittance, retention, advancement, and promotions, Thompson Rivers University (TRU)…

Overview With the aim of competing for a larger market share of international students, Langara College turned to Frequency Foundry (“Foundry”) and greymatter to enhance their international education (IE) team’s efforts in attracting, recruiting, admitting, and retaining students from around the globe. Since its implementation in 2016, greymatter has served as Langara’s Customer Relationship Management…