Are you lacking personalized, applicable information from your students/prospects? Believe in recruitment as much as retention?
If you’re checking YES, you need greymatter CRM for Microsoft Dynamics 365 — a full life cycle, constituent relationship management solution for higher education
What is greymatter for Higher Education?
greymatter brings the right team of advisors, outside-the-box innovators and top-notch programmers to successfully deliver a winning student relationship strategy and solution to best fit your institution.
Full life cycle Constituent Relationship Management
CRM is a pervasive, disruptive, transformative and positive culmination of an institutional vision, strategy, processes and technology that come together to enhance the student experience.
greymatter allows institutions to track, measure and manage interactions from first contact as a prospect through to alumni fostering recruitment, enabling retention, and creating engagement across all constituents.
Struggling to craft email templates? Don’t know if your emails are being opened and which links are being clicked? We have a solution. We offer full ClickDimensions integration with greymatter. ClickDimensions contains a user-friendly email template designer, gives open and click rates, and even provides a heat map of your email engagement. In addition, you can create segregated marketing lists for email campaigns that are specifically targeted to the right audience to spark more interest and increase response rate.
No longer will spreadsheets, mismanaged contact systems and shadow databases be of worry. greymatter seamlessly spurs recruitment teams to capture, engage, market and successfully convert prospects. greymatter gives you accurate insight into your recruitment efforts to help generate and qualify student leads.
greymatter is integrated with government application portals, student information systems, banner system, and Office 365 to ensure the recruitment process captures every detail needed to increase conversion rates. Not only can you input prospective student information into the CRM, but also the agent’s or ambassador’s details. This provides your institute with a comprehensive understanding of the recruiter’s interaction with his or her prospect; you can then build on those touch points by following up with targeted communication efforts.
Use greymatter for Microsoft Dynamics 365 as your full, student life cycle solution that gives you essential tools to engage your target populations, understand service breakdowns and re-define business processes that upsurge retention.
greymatter tracks all student interactions, from prospect to alumni. It creates a conversion record of metrics each time the contact type changes (lead, prospect, applicant, registrant, student and alumni) and automates communication accordingly. greymatter also provides a personalized student web portal for service request submission, tracking and editing. Students can book appointments with institutional personnel through this portal, giving them immediate access to human resources.
Does your institute need to communicate with corporate partners? greymatter helps to enhance relationships with community and business partners by giving them permissions to access data on students’ academic achievements. Your corporate partners may have a vested interest in how students are performing. Now, they can use greymatter to view student progress using the corporate partner portal.