Case Studies

We love sharing our success stories about comprehensive CRM solution implementations.
Each client is unique and has its own unique story.


Athabasca University Brings the World Closer with greymatter

Athabasca University (AU), located 145 kilometres north of Edmonton, Alberta, Canada, has a long history of educational innovation, including 50 years’ specialization in distance and distribution learning as well as the introduction of the world’s first online MBA program in 1994. Founded in 1970, AU has since grown to over 1200 faculty and staff, currently serve over 40,000 students, and is one of only four comprehensive academic and research universities serving the 4.3 million residents within the province of Alberta.


Cambrian College's admissions Success with greymatter

Cambrian College, an arts and technology-focused post-secondary research college located in northern Ontario, Canada, supports more than 11,000 students with over 4,100 enrolled in a full-time program and 7,000 in part-time programs, with three main campus locations within northern Ontario, found in Sudbury, Espanola, and Little Current/Manitoulin Island. In 2018, Cambrian College sought to implement a solution that improve recruitment and admission results when attracting international...


Thompson Rivers University Transforms the Business of Higher Education with Frequency Foundry’s Flagship Product, greymatter

As workforces are experiencing consequential changes during COVID-19, the demand for higher education continues to rise significantly. Where this demand has increased, so has competition for the same pool of prospective students. To lead the competition in student recruitment, admittance, retention, advancement, and promotions, Thompson Rivers University (TRU)...


Langara College greymatter Implementation Project

Overview With the aim of competing for a larger market share of international students, Langara College turned to Frequency Foundry (“Foundry”) and greymatter to enhance their international education (IE) team’s efforts in attracting, recruiting, admitting, and retaining students from around the globe. Since its implementation in 2016, greymatter has served as Langara’s Customer Relationship Management…


Simon Fraser University

Frequency Foundry Inc. implemented a Cloud contact solution for Simon Fraser University (SFU). The software of choice for performing SFU’s required functionalities was Telax. Frequency Foundry had partnered with Telax on previous call centre implementations and had seen proven success. Telax Cloud Contact Center Software as a Service (SaaS) model is designed to improve contact centre operations by reducing IT reliance, streamlining…

Gibson Energy

Gibson Energy

Frequency Foundry established, implemented and supported a strategic Customer Relationship Management Program for Gibson Energy. Key themes and issues were identified, resulting in the need for a customer relationship management (CRM) system that would help the company with organization, sales and the prediction of industry trends. As an organization that had grown through acquisitions and with diverse business units all…

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